How One Woman Turned Her Struggles into a Startup That Empowers Others

Every builder has a beginning. Some start with funding or a big network. Others start with nothing more than an idea and the courage to show up for it. This is a story of how a simple online conversation turned into a chance to grow, contribute, and become part of something bigger.

In this edition of our Founder Stories series, we sat down (virtually) with the creator of Ela Resolve Mulher, a growing Brazilian platform designed to connect women offering services with women who need them. Something that's safe, simple, and direct. What started as a personal project born out of hardship has now become a mission to create income opportunities for women across Brazil.

The Beginning and the Motivation

LetIt: How did the idea for your startup come to life?
Founder: I always wished there was a platform like the one I eventually built. Something like a service index where women from all over Brazil could offer their services, and any woman could easily find and hire them.

LetIt: What motivated you to turn that idea into a real business?
Founder: I was unemployed and spending a lot of time alone at home, thinking negatively and almost falling into depression. I felt I needed a purpose, something that could change not only my life but also the lives of other people. I wanted to build something that could make a real difference in the world.

LetIt: What was your biggest challenge at the beginning?
Founder: I only had basic knowledge of HTML and CSS, which for many years made it impossible to bring my idea to life. But when I discovered that AI could help in this process, it felt like a door opened. It gave me the chance to finally start building what I had dreamed of.

LetIt: Did you start alone or with partners?
Founder: I started completely alone. It was just me, ChatGPT, and countless cups of coffee. To this day, I’m still working solo on the project.

LetIt: When did you realize your project had real potential?
Founder: From the very beginning, I believed it did. I could see this platform becoming something that thousands of women in Brazil would use every day.

Growth and Challenges

LetIt: What’s been the biggest obstacle so far?
Founder: It’s exhausting to handle everything by myself. I’m responsible for the design, development, marketing, content creation, community growth, and partnership outreach. Sometimes, the lack of response or engagement can be discouraging.

LetIt: How did you get your first users or clients?
Founder: I personally reached out to women who offer the kinds of services listed on the platform and invited them to check it out. From there, things started flowing naturally.

LetIt: What marketing strategies have worked best?
Founder: I’ve focused on organic engagement on Instagram. I was lucky to meet amazing women who believed in the idea as much as I do. They supported the project and helped spread the word to their followers and networks.

LetIt: Was there any mistake or major learning moment in your journey?
Founder: Yes. I was too impulsive when choosing the project’s original name. I picked the first one that came to mind and started developing the entire platform around it. Later, I found out I’d need to register the brand and that there were already other projects with similar names. So, I had to adapt and change it.

LetIt: How does your startup stand out in the market?
Founder: I don’t think there’s another startup quite like mine right now. There might be others with similar goals, but not a platform like this. It’s an innovative and bold project.

Team and Culture

LetIt: What’s your company culture like?
Founder: At the moment, it’s just me, so the “culture” is one of persistence and self-belief.

LetIt: What do you value most in a team?
Founder: I don’t have a team yet, but when I do, I’ll value trust, empathy, and collaboration.

Business and the Future

LetIt: Are you looking for investors or planning to grow organically?
Founder: Yes, I want to attract investors especially women who believe in this idea. As a teenager, I used to dream about having enough money to fund vocational training courses for others, just like the one I once took. Today, I see that as a real possibility. I’d love to offer scholarships to women on the platform in the future, funded by investors who believe in our mission.

LetIt: What are your next goals?
Founder: I plan to develop and publish the platform’s mobile app on the Play Store and expand its reach across Brazil. I want to see women from every state hiring and being hired through the platform.

LetIt: If you could go back to the start, what would you do differently?
Founder: At the very beginning, before the platform was as solid as it is today, I sent out a lot of emails and reached out to people for visibility. Looking back, I should’ve waited a bit and let the idea mature more because those early impressions might not have shown its full potential.

LetIt: How do you see your market evolving in the coming years?
Founder: I’m optimistic. I believe the platform can generate income for many women across the country and make hiring services much easier. There’s huge potential for growth.

LetIt: What advice would you give to someone who wants to start a business today?
Founder: Have a purpose. Do something that benefits not only you but also creates real opportunities for others. And believe in yourself. Many people will say your dream isn’t worth it or won’t see your potential, but what matters most is that you believe in it.

A Personal Touch

LetIt: What inspires you day to day as an entrepreneur?
Founder: Dreaming big. Every day I imagine the moment when the platform will reach the visibility I’ve been working for, when thousands of women across Brazil will be using it, and I’ll receive messages about how it’s changed their lives.

LetIt: What’s been your most rewarding moment so far?
Founder: There was one woman who truly inspired me early on. Her name is Elaine. I was still unsure whether what I was doing was meaningful or just an empty idea. She’s a tech teacher, and she told me my idea was brilliant and had a great future. She encouraged me not to give up and I’ll always be thankful for that.

LetIt: How do you balance personal life and work?
Founder: Right now, it’s difficult. My life is completely tied to the project, and I give my best every single day.

LetIt: If you weren’t building this startup, what would you be doing instead?
Founder: Probably looking for a job in the field I studied, but I wouldn’t be happy. I only studied that because it was what my mother wanted, not what I truly dreamed of. Today, even though I’m not earning much yet, working full-time on the platform gives me real satisfaction.

LetIt: Do you have a quote or personal philosophy that guides you?
Founder: “Our authenticity and courage are what lead us to what we seek.”

Connect with Ela Resolve Mulher

Website: elaresolvemulher.com.br
Instagram: @elaresolvemulher
Email: elasresolvemapp@gmail.com

A Message to Future Builders

This story is part of LetIt’s ongoing series, “Founder Stories,” where we highlight real people who turned belief into action.

If you’re someone with an idea, a skill, or the drive to create, then LetIt is your space to start.
Here, effort is noticed, collaboration is rewarded, and opportunities are open.

READY TO JOIN BUSINNECT?

If this story resonated with you and you are thinking about joining a community of builders, freelancers, founders, and professionals who are serious about making real connections, this is your sign.

Businnect is free to sign up. You can explore communities, join conversations, and discover opportunities without spending anything. When you are ready to go further and get verified, the option is there.

Use the link below to create your account:

https://www.businnect.com/signup?ref_username=jmpksuit